A bit about The Concept

Having a background in Marine and Natural History Photography and a love for all wildlife I am very passionate about conservation. With theories of eco-fatigue spreading across the nation, I wanted to use my knowledge and expertise to discover an innovative approach to bring conservational messages to audiences in a more palatable way. Eco-fatigue is the theory that consumers are fed up of being told to be ‘eco-friendly’ and they are rebelling against it. I can see how this has happened but as an avid conservationist the idea frightens me.

After a great deal of brainstorming I came up with the idea of dramatising the issues. My theory is if you make a great drama that grips the viewer with an underlying conservational message, they won’t feel as though it is being pushed upon them as much. If these ‘conservational dramas’ are backed up on a multiplatform level with information showing the public they really can make a difference I believe people will listen.

Now, why bees? The honeybee holds a special place in my heart, being a beekeeper myself and having carried out countless amounts of research about them I want to make a difference. Honeybee population decline is a global problem and is relevant today more than ever. The honeybee is a crucial species within the ecosystem, playing an extremely important role in the £165 million pollination industry in the UK. If the bee population continues to decline at it’s current rate they will become extinct by the year 2035, they are responsible for pollinating 1/3 of our food crops so their demise will have a devastating knock on effect.

I believe that Gone confronts these environmental issues in a way that no documentary can. Bringing the subject to life with the heart wrenching story of one man and his fight for survival. Exploring the raw human emotions of fear, love and hope as he desperately attempts to save the life of his sister. It is a cutting edge programme approaching the subject of bee conservation in a groundbreaking manner, educating and inspiring viewers through an engaging and spectacular cinematic experience.

Gone originally developed as a series idea and was adapted into this 10 minute ‘taster’. It is a very small part of something far bigger. There is much potential for other subject matters, the list is endless. I believe that Gone is a cutting edge concept with the possibility of bypassing eco-fatigue to deliver important conservational messages to the general public.

I have made a start on the multiplatform movement with a website for 'gonefilm'